Experience
Social Media & Marketing Manager | Blarney Bytes
| Present (Part-Time) | Remote
o Social media – Campaign performance including the creation of assets/content from visual to copywriting, analytics and reporting, market research, and product launch/launch campaign and managing SteamWorks and IronSource.
o https://store.steampowered.com/app/3195450/Crony_Corp/
Social Media & Marketing Specialist | Muddy Robot Gaming
| Present (Part-Time) | Remote
o Social media – Campaign performance including the creation of assets/content from visual to copywriting, analytics and reporting, market research, and product launch/launch campaign.
o Partnerships/sponsorship opportunities
Inbound Marketing Specialist | Federated Media / Federated Digital Solutions
| Hybrid 2 Years
o HubSpot manager - CTAs, pillar pages, CRM, campaign management, analytics and reporting, market research, PPC, and email marketing
o Social media - Community engagement, asset/content creation, corporate brand management, and scheduling content/campaigns for both corporate accounts - federated media and federated digital solutions.
o Podcasts - Managing sponsorship opportunities and relations with talent and sponsors.
o Blogs - Write, schedule, and update on both corporate accounts.
Promotions & Events Director | (WSBT) Mid-West Family Broadcasting
| Hybrid 2 Years
o Promotions - Creation of sales pieces, creative copywriting, campaign management, monitoring promotional sales goals and analytics, all content/asset creation including voice-overs and commercials, and more.
o Events - creations/execution of all events and remotes, vendors, third-party contacts, and more.
o Managing consumer online sales portal | Website maintenance and updates
o Managing all client sponsorships, in-kind trades, and national client promotional trade accounts
o Social media - visual graphics, writing and scheduling social media posts for five different radio stations
o Voicing/writing commercials for clients and stations plus live events and on-air spots.
Marketing & Social Media Consultant / Freelance Voice Acting
| Freelance | Remote 8+
o Total Apex Entertainment - Freelance article writer | Present
o "NDA" Studios – marketing & social media consultant (as needed)
o Sportskeeda - Voice acting (Content pieces) and Social Media Consultant
o Other previous projects include various indie studios | assisting student indie gaming start-ups as they are creating them to help them understand marketing and the social media aspects. (NDA’s) | Swedish digital marketing agency - voice acting for podcast on Spotify | and more
- Volunteering
Discord Moderator - Amir Satvat's Games Community
o Maintaining a safe and healthy community, answering questions and helping navigate in chat and resolving mod-mail, assisting with community projects, including the 1st anniversary event, and more.
Marketing Lead | IGA Jams - Ludum Dare 56
o Game Jam team of 40 and managed a small marketing team from social, store pages, branding, and more.
o https://indiegameacademy.itch.io/strange-new-tides
Marketing Director | All World Gaming (Revenge Nation Esports)
| Remote Present
o Social media - Manager & editor of campaigns and promotion strategist, maintaining advertisements, branding, content creation, market research, analytics, SEO, document and presentations, and much more– Also Partnerships/sponsorship opportunities
Marketing Director | Lionheart Esports
| Remote 1 Year
o Social media - manager & editor of campaigns and promotion strategist, maintaining advertisements, branding, and image of Lionheart – Also handled Partnerships/sponsorship opportunities
- Events | Full Sail University
o Event assistance at Hall of Game - Esports varsity versus alumni tournament during Full Sail's Hall of Fame week - May 2024
o Co-Organizer/Discord & Twitch Moderator for Throwback Tournament and Gaming Festival - Sept. 2024
- Education
Bachelor of Science - Full Sail University
o Game Business and Esports (Business and Marketing)
o Awards: Course director's awards received in Introduction to Esports, Sports Events & Entertainment, and Game Business & Esports Management, and also received the MVP All-Star Honors.
PROJECTS
Bacholar's of Science - Game Business and Esports
Explore a diverse array of projects, ranging from business analyses to promotional campaigns, showcasing my expertise in crafting compelling content and innovative solutions. Click the image or button to view my work and see how I can bring value to your team.
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Awareness and Branding
At Muddy Robot, I play a pivotal role in elevating the brand's awareness and establishing a robust online presence. Through strategic social media management and creative content development, I successfully grew the brand's following by 2,000 in less than 60 days. I managed all social media channels organically, fostering community engagement and interaction. Additionally, I'm assisting in putting together the launch campaign for Muddy Robot's first game release, crafting compelling narratives and promotional materials that resonate with our target audience to drive significant traction and interest. My efforts not only increased brand visibility but also strengthened Muddy Robot's position in the competitive gaming market.
Marketing Lead
As the Marketing Lead for Strange New Tides during Ludum Dare 59, I had the privilege of working alongside an incredible team of nearly 40 people—far beyond the typical 5 to 10 members most game jams have. Our team was a mix of industry veterans and newcomers, all united by the same passion and drive. I focused on designing and managing the game's presence on Ludum Dare and Itch.io, while also establishing social media profiles for IGA Jams to build an active and engaged community. It was a true team effort, with everyone contributing to milestones and helping each other learn more about game jams, marketing strategies, and industry standards. I attended lead meetings to help guide the project, ensuring smooth coordination between teams and promoting a collaborative, supportive environment. It was an amazing 72-hour Game Jam experience, not just for the game we created but for the collective growth and success of the entire team.
Influencer Marketing Campign
With Federated Media
This campaign started in July 2023 for local businesses to understand what an influencer marketing campaign is from start to finish. A pillar page was created in HubSpot along with emails, social media, multiple blogs, radio spots, and an ebook. The eBook I created for this campaign has been the most successful launch of an eBook in the almost four years the company has been doing Inbound Marketing. With a 45% CTR on social platforms and emails, we're already seeing an ROI of 6 figures associated with the campaign.
Podcast Launch - Digital Marketing ROWhy?
Federated Digital Solutions
The Digital Marketing ROWhy podcast campaign was kicked off at the beginning of June 2023 to bring more value and education to the community on digital marketing but in a more easily consumable way. Within just a few short weeks we already had achieved over 400 weekly downloads. This campaign included: weekly social posts, bi-weekly emails, and a HubSpot pillar page. The page included an embedded player but could also be found on any platform where podcasts can be found. After one month, we saw not only our digital marketing clients interested but also our radio clients wanting to learn more about the digital side. While the engagement on posts was low, the CTR was about 35%, and many of them converted to sales.
TESTIMONIALS
"Beth has completely took over our Inbound Marketing initiatives, with HubSpot which is a behemoth, with gusto. What she doesn’t know, she quickly digs in to figure it out. She was very successful in marketing the launch of the newest podcast, Digital Marketing ROWhy. She was instrumental in creating a pillar page for the Influencer Marketing campaign. She wrote an eBook on the topic and her efforts in marketing that eBook had proven to be remarkable. This eBook was the most successful launch of an eBook in the almost four years we have been doing Inbound marketing. Having Beth on our team was vital to our continued success with our Inbound Marketing initiatives."
- Deb Williams, General Manager of Digital Sales at Federated Media
"Beth Makielski is what I would like to call “a leader among her peers” in every situation I’ve seen her in thus far. I have nothing but the highest respect for Beth for a variety of reasons. The work she’s given here has always been high quality and has a high attention to detail. She’s someone who can not only learn and quickly pick up what is put in front of her but also help others learn about that very thing. She’s also incredibly easy to speak to and very friendly. Anyone working with Beth will have a blast getting to know her both personally and professionally."
- Brandon Morris, Course Director at Full Sail University and Tournament Organizer/Esports Producer
- I was awarded the Course Director Award in Introduction to Esports from Brandon Morris
"Beth is what I would call a 21st-century leader who is just getting rolling in her career.
As a student, she always brought an entrepreneurial spirit to her assignments and was always looking (and open to) becoming better each week of the semester. Her strong work ethic and passion for the marketing, media, esports, and gaming sectors are balanced with her ongoing lifelong learner approach. She is one of those capable of "spinning a lot of plates" in her role yet doesn't complain about it, knowing full well that to those that much is given, much is expected. She also seemed to garner a similar level of respect from her fellow cohorts. Bottom line, she brings it each and every day no matter what area she pursues."
- Alex Vergara, Sports Events Course Director at Full Sail University | Founder/Consulting in business development, marketing, and design thinking
- I was awarded the Course Director Award in Sports Events and Entertainment from Alex Vergara
"I have witnessed her consistently excel both academically and professionally. Beth is not only a brilliant student but also a natural leader with a remarkable marketing mind. Beth demonstrates a rare combination of creativity and practicality. She has taken the initiative to organize degree-related events, effectively coordinating with her peers across many school clubs and creating projects that showcase her marketing skills - all remote. Her ability to manage projects and engage her peers speaks volumes about her leadership potential in the esports and gaming industry.
In addition to her impressive academic performance, Beth actively contributes to class discussions and always has valued contributions in the degree program Discord community. She is always seeking out new opportunities and, more importantly, shares these with her peers, lifting those around her in a truly collaborative spirit. Her generosity, professionalism, and dedication have earned her a stellar reputation among faculty, staff, and fellow students alike. I wholeheartedly recommend Beth for this scholarship. Her dedication to her work, her proactive approach to learning, and her leadership potential make her an exceptional candidate. I have no doubt that she will continue to excel and positively impact those around her."
- Bec Godsey, Course Director at Full Sail University | Host | Entertainer | Producer
Freelance Articles (Hyperlinked)
Marketing Blogs & Short Ebooks (Hyperlinked)
Beth Makielski
Marketing Creative Brand Strategist
Bridging the gap between creative & strategic teams to achieve success
Hello, I’m Beth Makielski— a marketing creative brand strategist with over 8 years of experience across the marketing spectrum. I specialize in strategic brand development, crafting innovative campaigns that resonate and deliver results, and more. I strive for excellence in both internal and external communication, whether it’s collaborating and mentoring teams, engaging with brand communities, or building relationships with sponsors and talent. I bring a proven track record of success to every project, whether it’s managing social media campaigns, driving impactful promotions, ensuring compliance with content licensing standards, or fostering inclusive and engaged communities within gaming, esports, and adjacent industries. As an integrity-driven mother, professional, and dedicated mentor, I thrive on fostering inclusive work cultures, and guiding teams to success—all while promoting a healthy ROI and brand-loyal community. Let’s grab a virtual seat at the round table and discuss how I can help elevate your brand’s marketing journey—because every great campaign needs a touch of creative magic.
574-366-0775
in/bethmakielski
bethmakielski@gmail.com
Download Resume
EST - Northern Indiana
- Remote experience working in multiple time zones from PST to IST
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Bacholor of Science (Business / Marketing)
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Brand Management
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Campaign Management
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Social Media Manager
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Community Manager
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Research & Analysis
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HubSpot Management
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Digital Marketing
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Growth Strategy
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Promotions Manager
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Event Management
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Influencer / Talent Management
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Project Management
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Creative Writing
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SEO / SEM
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VO / Voice-Acting
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SEO/SEM
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Geo-Targeting
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PPC
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Adobe Creatives
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Content Creation
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Microsoft Office
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WordPress
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HTML / CSS
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Data Tracking/Entry
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Steam / Itch.IO
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Collaboration & Communication Skill (Internal & External)
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Fostering Innovative & Inclusive Work Culture
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Campaigns & Executing Across Mediums
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Understanding of Marketing & Licensing/ Content & Copy Rights
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And Much More!
Click below to check out my 16 Personalities profile to learn more about my Advocate INFJ Personality!
